Discussion: What would be your perfect e-marketplace?

26 Apr

When I asked recently for some ideas for discussions topics for this Blog, one suggestion was “How to run an ‘E-marketplace’ successfully?  (A popular site was mentioned, but I decided it best not to mention names). I thought I would turn this around a bit and ask the question

What would be your perfect e-marketplace?”

Whilst I am working on the Craft Fair discussion I thought this would be a quick and easy one to post and it would be interesting to see your comments.

So let’s play a WHAT IF game!

WHAT IF ‘The Crafty Network’ wanted to start an on-line e-marketplace  (technical issues and money no object) and you as potential customers (sellers & buyers) are given the opportunity to help decide how it is designed, marketed and run?

What would be your perfect site?


Posted by on April 26, 2012 in Discussions


Tags: , , , , ,

7 responses to “Discussion: What would be your perfect e-marketplace?

  1. wendy

    April 27, 2012 at 12:35 pm

    I’m struggling to answer this question as that is a massive topic for a comment… All I can say is I’d put the sellers first and not rip them off like Folksy has just done or ignore them like Etsy does.

    • Jackie

      April 27, 2012 at 12:42 pm

      This is a topic I will follow with great interest as have been thinking about starting to sell my glass through an online site. May I ask what Folksy have just done? I’m not sure what my perfect site would be as I’ve not had any experience yet, but thank you for starting this discussion and I hope it gets the support it deserves.

    • The Crafty Network

      April 27, 2012 at 6:18 pm

      Hi Wendy, if you are struggling, pick one aspect, ie. the marketing/advertising. I know many people have moaned about a certain site, not doing enough publicity and that many people have still never heard of it. If money was no object think what you would do to publicise the site and get more traffic? Or if you prefer think of another area that you think could be greatly improved. Thanks. Linda x

  2. Emma

    April 28, 2012 at 4:13 pm

    This is a tricky one – but I think personally handmade sites aim to appeal mainly to other makers with their community circles etc. Really handmade should be trying to appeal to all shoppers to enjoy the wider public to buy handmade even if they are not a crafter themselves to support handmade and ethically made goods. I think not on the high street although not totally handmade is a good approach they make sure the quality of the goods is high and really support the site with lots of marketing. i guess I’d like to see a similar managed handmade site, madebyhandonline seems good although I find it hard to navigate.

    • Jackie

      April 28, 2012 at 5:28 pm

      I think that is a very interesting point. The only issue I have with the site mentioned is you have to submit your work for them to decide whether to accept or not, which makes it a very subjective, commercially driven mass market type option, which may be what some crafters are after of course. If you are starting out and experimenting you wouldnt get a look in. I realise there has to be some kind of standard set, but surely it should be the customer that decides what to buy, not the site owner deciding what should be sold?

  3. Emma

    May 1, 2012 at 9:36 am

    Linda – yes I think the marketing is really Key you are right. Jackie I do agree about the standard it’s a tricky one, I’ve seen a few sites I liked but was put off by low quality items which could mean all the sellers loose out because the customer is put off the site overall,


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