You may or may not be aware that it was only in the last couple of months that I designed and agreed on a new Logo for The Crafty Network. Which by no means was an easy decision! So I thought I would share with you some of the journey and thoughts behind it, just in case you are also wondering if you need a logo.
Since the start of TCN back in May 2011 we have generally used a picture/photograph with our name written over the top, we thought this was a good idea to start with as we could change it to match whatever was going on at that time, ie. Halloween, Christmas etc. But this meant constantly changing our logo on Facebook, on here and on Twitter, not to mention on any leaflets etc.
So I finally decided it was about time TCN found its identity and came up with something that could be used everywhere and would be easily recognisable!
Now with my limited knowledge of logo design and with only Power Point available to me, I asked my son to give me a hand who also has no experience but has access to Photoshop! Now my son is a firm believer of using black and white and basic is best. So trying to explain to him the ethos of TCN is to help, promote and support a network of happy hardworking crafters and that I wanted the colours to be colourful, warm and inviting, took some doing. But finally I thought he understood and off he went……
5 weeks later this is what he came up with:
Oh dear! I obviously failed and he produced totally the opposite of what I had asked for, also probably my fault for always referring to The Crafty Network as TCN! But he was convinced it was the best thing for TCN, so to appease I posted it on our Facebook Page and asked thumbs up or thumbs down? Well within minutes it was a resounding thumbs down and that logo was removed to never be seen again on our page (Oh, except here!). This is for the benefit of some people who missed it and wondered what the fuss was about!
Convinced I could do better with trusty PowerPoint I set to work. But first I decided I needed to do some research. So I googled ‘What’s in a Logo?’ and ‘Why have a Logo’?
I didn’t find a lot of help or information, apart from this:
A logo establishes a visual identity for a company and should be immediately recognisable. Obviously the quality of the products/services you sell or offer should attract your customers but visual images can contribute a great deal too to its identity. It also can help you seem more professional, unify your products and create a brand.
Logos are symbols which often include a name, picture or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colours and symbols to show their identity.
Logo’s don’t encourage people to buy your products, but they can be reassuring and inspire loyalty by influencing the subconscious when a buyer is faced with a choice. It is also good to have an image your customers can distinguish from your competitors.
So with that in mind (really!). I set about creating the TCN Logo.
I started by choosing what I like, my favourite flower, The Daisy (did you know? The Daisy means, ‘I will consider your request’), I wanted to show that The Crafty Network supports all crafts and I wanted in some way to use the Daisy’s petals to signify this. Then I came up with the idea of writing a craft/product on each of the petals. After a few different versions with the helpful feedback from TCN fans, we finally came up with 6 similar designs and it was the TCN fans on Facebook that helped choose the winner and so our logo was born.
A few people commented I was very brave or stupid to ask for advice on the logo design. I know you can never satisfy everyone and people will always have different opinions on what looks best and I’m sure there may be better designs out there, but this one makes me smile and stands out as being different and I have become attached to it. I firmly believe asking for advice was the best decision for TCN and I am truly happy and proud with the outcome and thankful for all the help and support you gave me. Thank you.
So a bit of advice, if you are thinking of getting a logo or new image (I would certainly recommend it) and can’t afford for a professional to design a logo for you (although some are very reasonable, see our Business Services Page for some links) there is no harm in trying to design your own. Start with what you like, think of your company ethos, your products and your target market and lastly on a practical side, think of the printing costs, lots of colour could be more expensive to print and make sure it’s of the best quality with a crisp image if you are using one and if you are using an image from the internet check there are no copyright issues. Also, you will get a better quality image if you reduce the size of an image rather than enlarge it.
It might not be the best idea to ask your customers to help make the decision for you, but I would certainly suggest asking one or two friends and family members for their opinions as sometimes 2 or 3 heads are better than one. I’ve also been given the advice since, that Colleges who teach graphic design, may have students who would be willing to design something for you as part of their portfolio of work, so if you have a College near you, it might be worth checking with them.
Our Logo Journey: